Strategic analysis of frozen mackerel market 2021, growth drivers, industry trends, demand and future opportunities till 2031

The Global frozen mackerel market should exceed $ 1.05 billion, increasing at a CAGR of 5.8% during the forecast period 2021-2031. Demand for frozen mackerel was boosted during the pandemic as consumers showed a greater inclination towards healthy eating, increasing sales by 5% between 2020 and 2021.
According to a study by the National Center for Biotechnology Information, about 2% of anemic patients suffered from vitamin B12 deficiency, and 18% with macrocystis experienced vitamin B12 deficiency. Vitamin B12 deficiency can also cause neurological damage, making it one of the most important nutrients for the human body.
Vitamin B12 deficiency is more common in older people, regardless of the cause. Mackerel offers a range of health benefits such as vitamin B12, omega-3 fatty acids, and anti-inflammatory properties. The benefits derived from mackerel drive sales in the market.
Frozen fish and seafood are gaining popularity in the restaurant industry due to their longer shelf life (18-24 months) and consistent annual quality. Freezing fish and seafood also ensures durability, allowing for optimized use by reducing waste by around 25%.
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In addition, frozen mackerel is subjected to extensive microbiological testing to ensure safety and prevent contamination. These factors increase the growth of the market and will have a positive impact on sales throughout the forecast period, the certified consultancy firm ESOMAR FMI finds in this study.
The COVID-19 outbreak is having a significant impact on the frozen mackerel market, due to restrictions affecting demand in the short term. However, with relaxations in 2021 and improvements in the supply chain, the market is expected to experience a rapid recovery, which will propel sales throughout the forecast period.
According to this IMF study, North America will continue to dominate the frozen mackerel market over the forecast period, which is due to growing health concerns in a hectic lifestyle in the region.
“Due to the health benefits of mackerel, along with easy availability and longer shelf life, sales will increase in food, pharmaceutical, animal feed and other areas. », Notes an IMF analyst.
Key points to remember
- In terms of species, horse mackerel dominates the market, accounting for over 55% of the market share.
- Aquaculture is the fastest growing segment in terms of source and is expected to grow at 6.4% CAGR.
- North America will provide lucrative opportunities for producers in the frozen mackerel market, accounting for over 62.4% market share in the region.
- The China The market is expected to grow at a CAGR of 3.7%, being the owner of a selective mackerel farm and being among the largest producers in the world.
- Indonesia will dominate the South Asia frozen mackerel, with a market share of over 24%.
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Leading pilots
- Shifting consumer interest towards a healthy lifestyle and increasing consumption of protein products will propel sales in the frozen mackerel market.
- Applying mackerel in pet food to improve its nutritional value will boost sales in the market.
- The personalization and convenience offered by online frozen mackerel retailers will drive sales in the market.
Key restrictions
- The growing adoption of veganism will hamper sales of frozen mackerel.
- Strict rules imposed by regulatory authorities such as estimated quotas for mackerel stocks limiting production and catch yield will hamper production and sales.
- Limited fishing time will hamper market growth.
Competitive landscape
According to IMF analysis, players operating in the frozen mackerel market are focusing on developing their network with distributors to expand their reach to a larger consumer base, due to the high demand and the scope of supply. application of frozen mackerel. Manufacturers are also focusing on acquiring small businesses, which will help them expand their production capacity and distribution network. For example:
- In February 2021, Fishcor, a Namibian manufacturer, received an 80,000 tonne quota for horse mackerel from the government, even as the company struggled financially.
- In January 2021, Seaflower Pelagic Processing (SPP) has entered into a joint venture agreement with competent holders for the capture, processing and marketing of annual catch quotas.
Some prominent players operating in the frozen mackerel market include:
- Ocean treasure
- Kihada Fisheries Co., Ltd
- Seven Star Ocean Fisheries Limited
- Pinetree Vietnam Company Limited
- Subo International Holland
- Oman Fisheries Co. SAOG
- LONGSHENG AQUATIC PRODUCTS CO., LTD
- Lotana LV LTD
- DAISUI CO., LTD
- SARMA FISH SARL
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More information on the frozen mackerel market from IMF
The latest market research on Frozen Mackerel Market by Future Market Insights gives detailed segmentation for the forecast period 2021-2031. In order to get a better perspective of the global market potential, growth, trends and opportunities, the market is segmented on the basis of:
Species
Source
Type
- Whole round
- HGT
- Net
- Others (flap, etc.)
Sales channel
- Direct sales
- Retail sales
- Modern commerce
- Convenience Stores
- Specialty food stores
- Wholesale stores
- Discount stores
- Online retail
- Other retail formats
Application
- Food industry
- Pharmaceutical industry
- Animal feed
- Pet food
- Food service
- Retail
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (AEM)
Contents
1.1. Market coverage / Taxonomy
1.2. Market definition / Scope / Limitations
2. The massive impact of the crisis
2.1. An economic and labor market shock impacting production, consumption and investments
2.2. Current scenario / Immediate action
2.2.1. Possible economic impact scenarios
2.2.2. Key factors / challenges
2.2.3. Impact on the global food supply chain
2.3. Permanent change in consumer behavior
2.3.1. Accelerate past trends
2.4. Market scenario and way forward
2.4.1. Optimistic scenario
2.4.2. Likely scenario
2.4.3. Pessimistic scenario
2.5. Key factors affecting the market
2.6. How to overcome the obstacles?
2.7. A reinvented food production system
2.8. Conventional food supplements will have an unstoppable increase
Note: A market assessment must be provided for the probable scenario
3. Measurement of consumer behavior and attitude
4. Product launch track and trends
5. Key success factors