EU launches ambitious campaign to promote partnership with Africa – The Sun Nigeria
The The European Union (EU) will today launch an ambitious campaign in Lagos highlighting the growing importance of its longstanding partnership with Africa, and how it is transforming lives and inspiring hope across continents. The Africa-EU campaign reflects on some of the initiatives that position the two continents as model, reliable, ambitious and dynamic partners. It also highlights the strength of the partnership, which has brought together the peoples and institutions of the two continents in pursuit of common goals for a better world.
The Africa-EU campaign, titled ‘We see Africa’, is taking place simultaneously in Nigeria, Cameroon, Congo, Tanzania and Zimbabwe, and builds on the success of a previous campaign in seven other African countries from 2020 to 2021.
Artist, Teniola Akpata (Teni) and iconic brand influencer, Eniola Adeoluwa (Eni), are the faces of the campaign in Nigeria.
“We will work with national influencers to express our shared values and aspirations; present the local successes generated by our partnership; and connect with a new audience of young Africans, leveraging pop culture,” EU Ambassador to Nigeria and ECOWAS, Ms. Samuela Isopi, said of the initiative. This is the biggest project of its kind ever undertaken by the EU outside its borders.
“Africa shares a rich history with the EU, its closest neighbour. Working with Africa to find solutions to common challenges is, more than ever, a key priority for the EU. By strengthening their multidimensional cooperation and promoting sustainable development, the two continents can coexist in peace, security, democracy, prosperity, solidarity and human dignity,” she said.
In the face of big challenges such as pandemics, security, the search for green and digital solutions, climate change and migration, Africa and the EU have already proven to be more effective by working together.
“Our long history of interaction and geographic proximity has inspired us over the years to be creative and ambitious in how we tackle our common problems; preserve our common values and work for our common interest and goals,” said Ambassador Isopi.
Nigeria, Africa’s most populous country, largest democracy and largest economy, is a key partner for the EU on the African continent. “The vibrancy, drive, drive and resilience of Nigeria’s predominantly young population reflects the uniqueness of a continent driven by imaginative ideas and relentless optimism. From the prism of Nigeria, the EU sees Africa”, according to Ambassador Isopi.
As part of its strategic partnership with Nigeria, the EU has provided support to the country to promote peace and security, democratic governance and the rule of law, freedoms and human rights and prosperity . Key features of EU cooperation with Nigeria include regular policy dialogues and enhanced collaboration to counter violent extremism, improve human development indices, good governance, migration, trade and integration regional.
Nigeria’s 2021-2027 Multiannual Indicative Program (MIP) launched in February 2022 provides the framework for implementing programs within the framework of EU development cooperation with Nigeria. The PMI focuses on three main priority areas, namely: (i) green and digital economy (ii) governance, peace and migration (iii) human development. Its top priority is to support better prospects for Nigeria’s predominantly young population by tackling some of the critical challenges such as unemployment, crime, violent extremism and armed conflict.
Ambassador Isopi referred to the outstanding achievements recorded in recent times as the EU and Nigeria have intensified their collaborations to address issues of common concern, building on their strong partnership.
• The EU remains Nigeria’s largest trading partner, largest investor, largest donor of humanitarian and development aid and largest diplomatic network. The Nigeria-EU partnership has intensified in recent times with the aim of enhancing growth and stability to achieve social equity in Nigeria and the West African region.
• The bloc is also Nigeria’s largest foreign direct investment partner, with EU companies contributing, together with their Nigerian trading partners, to economic growth, job creation and wealth creation in the country. country. We look forward to further strengthening these relationships and helping to create the conditions necessary for the private sector to function and contribute to the development of the country.
• Along with its Member States, the EU is the largest donor of COVID-19 vaccines to Nigeria and has so far donated 30 million doses, which represents over 60% of all donated vaccines received by Nigeria through the COVAX facility.